Christopher Neff recently joined cross-cultural agency the community as the Senior Director of Innovation. This is a new, interdisciplinary role that sits between the agency’s creative and strategic practices. Previously he was at production company Tool of North America where he was the Director of Digital & Experiential. In this role, he managed projects across digital, experiential, AI, and VR for brands including Infiniti, IBM, Toyota, and Domino’s. Prior to Tool, Neff served as Director of Interactive Production at 180LA, where he executed several notable projects including Pepsi’s “Now is What You Make It” World Cup campaign and HP’s award-winning interactive YouTube experience, “2Days Beat.” While there, he was also on the team that executed the award-winning campaign that buried $1 million in the oceans of Google Earth for Sony’s Facebook-based Project Shiphunt. Throughout his career, Neff’s work has won more than 40 industry awards, including recognition from the Cannes Lions Festival of Creativity, One Show, One Show Entertainment, CSS Design Awards, Clio, and D&AD.
Meet Christopher at:
Panel: The Learning Machines
Date/Time: 9:00 AM
There finally is enough computing power for AI to advance into practicality. Consumers are interacting with digital voice assistants, companies are deploying chatbots and cloud-based capabilities can personalize and target in real time. This panel charts the course of how these learning capabilities will play in the world of marketing and advertising.
