In the newly created role, Neff will accelerate Anomaly’s innovation offering with a remit to continuing to move the agency and its clients deeper into Web3.
Read More
Our guest Christopher Neff, that’s who. As the VP of Creative Technology and Innovation at the community, he guided Samsung 837X, a Decentraland experience with games, NFTs, and a lot of buzz. Avoid the Noid, but don’t miss this conversation.
Read More
Brands need to realize the limits of Web 2.0 and figure out how to push beyond today’s platforms, utilizing existing protocols and technologies to open up new pathways. Right now, there is no direct solution—there is simply a sea of options, all with their own constraints and benefits.
Read More
The effort shows how brands are promoting products in the metaverse in ways that go well beyond typical press announcements and consumer outreach.
Read More
Check out this behind the scenes look of Samsung 837X, hearing from the creators of the Decentraland experience.
Read More
The store, called Samsung 837X, is a virtual iteration of the brand’s physical store in New York called Samsung 837. For some reason, this feels like a very Elon Musk-esque thing to do, to slap an X on something and make it futuristic, otherworldly.
Read More
“Samsung’s new metaverse experience brings its spirit as an experiential playground for people to discover the amazing possibilities when technology and culture collide,” the electronics manufacturer’s announcement explains.
Read More
The store, which is named 837X in Decentraland, takes inspiration from the company’s flagship store in 837 Washington Street New York. According to the press release, the company intends to “brings its spirit as an experiential playground for people to discover the amazing possibilities when technology and culture collide”
Read More
“The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”
Read More
Samsung’s experience is one of the largest brand land takeovers in the history of Decentraland. Guests can virtually experience the physical Samsung 837 building, including the façade and a larger-than-life three-story screen.
Read More
“Our challenge was to evoke joy, creating a connection to the campaign work, through a different medium,” said Christopher Neff, Vice President of Innovation and Technology at The Community.
Read More
Loop by loop, the technology creates unique shareable drives. By recording these drives, customers are able to unlock three months of Amazon Music Unlimited at no added cost—with unlimited access to millions of podcast episodes and more than 75 million songs, ad-free, in the highest-quality streaming audio.
Read More
"We were inspired by the origins of the music box and added the visual spectacle of WebAR plus interactive music for a truly sensory experience."
Read More
“This innovative, virtual introduction to our all-new Taos gives potential buyers a unique, music-driven way to experience another moment of joy from this SUV.”
Read More
Utilizing Snapchat’s AR technology to extend a regional spot that airs during the Super Bowl to a national audience is a unique way to cut through the conversation.
Read More
Our solution allows these specialists to not only earn funds, but also grow a new proficiency in livestreaming that can carry beyond the pandemic.
Read More
COVID-19 created an interesting and dramatic shift in consumer behavior that we believe will endure beyond the pandemic: live streams became the normal way to take a fitness class, learn a new recipe, and tune into concerts.
Read More
One project that is perfect both for its creative excellence and for what it helps to give back to the world is the Code of Conscience from AKQA Brazil. I wish we’d done it. Technology implemented for good in a simple-to-get idea.
Read More
We’re also developing new areas of business born out of this division to evolve beyond service. Six years ago, post production shifted to accommodate a VR workflow and four years ago, data moved from systems thinking to science and learning. It is out of necessity that our industry evolves to meet the spectacle of technology even if it is short-lived.
Read More
We have been developing a new division at the cross section of creative technology and innovation called The Garage. From an investment standpoint, it is important to fuel invention and new practices, as it increases our versatility.
Read More