I presented for Mirren AI, Tech & Operations Summit in New York.
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I spoke at Mirren Live on Transforming Your Agency with AI: More Efficient, More Value, and More Profit.
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I had the honor of judging for The Drum in the Metaverse category in 2023
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‘AI has no moral obligation’: Industry calls for DE&I to be part of AI training
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“You feed in an image and ask it to animate it. In theory, it’s extraordinary. But again, it does what you want it to pretty infrequently. But when it does do it well, you just make a scene come to life… that has a lot of practical application within our walls at Anomaly.”
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This was a fireside chat with Ariba Jahan for the Ad Council’s Summer Summit. We covered all kinds of bases on AI, from bias, risk, governance, strategy and creative use.
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Marketers discuss how to branch out beyond your core community and create larger interest in Web3 projects.
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Upon submitting their answers, applicants will receive a message confirming receipt along with an AI-generated, one-of-a-kind image based on their responses.
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The CEO saw tenacity in Chris Neff, who he hired this summer as Anomaly’s global head of emerging experience and technology. Neff’s already selling a Web3 incubator to Ally, and Anomaly built Neff’s thinking into an initial creative response for an important 2023 Johnnie Walker brief.
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In the newly created role, Neff will accelerate Anomaly’s innovation offering with a remit to continuing to move the agency and its clients deeper into Web3.
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Our guest Christopher Neff, that’s who. As the VP of Creative Technology and Innovation at the community, he guided Samsung 837X, a Decentraland experience with games, NFTs, and a lot of buzz. Avoid the Noid, but don’t miss this conversation.
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Brands need to realize the limits of Web 2.0 and figure out how to push beyond today’s platforms, utilizing existing protocols and technologies to open up new pathways. Right now, there is no direct solution—there is simply a sea of options, all with their own constraints and benefits.
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The effort shows how brands are promoting products in the metaverse in ways that go well beyond typical press announcements and consumer outreach.
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Check out this behind the scenes look of Samsung 837X, hearing from the creators of the Decentraland experience.
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The store, called Samsung 837X, is a virtual iteration of the brand’s physical store in New York called Samsung 837. For some reason, this feels like a very Elon Musk-esque thing to do, to slap an X on something and make it futuristic, otherworldly.
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“Samsung’s new metaverse experience brings its spirit as an experiential playground for people to discover the amazing possibilities when technology and culture collide,” the electronics manufacturer’s announcement explains.
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The store, which is named 837X in Decentraland, takes inspiration from the company’s flagship store in 837 Washington Street New York. According to the press release, the company intends to “brings its spirit as an experiential playground for people to discover the amazing possibilities when technology and culture collide”
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“The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”
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Samsung’s experience is one of the largest brand land takeovers in the history of Decentraland. Guests can virtually experience the physical Samsung 837 building, including the façade and a larger-than-life three-story screen.
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“Our challenge was to evoke joy, creating a connection to the campaign work, through a different medium,” said Christopher Neff, Vice President of Innovation and Technology at The Community.
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