Ad Agencies and AI: Real Use Cases

AI and ML represent a huge opportunity and challenge for ad agencies; how quickly they adopt and deploy these technologies in the right way both internally and externally through client work will be crucial. But what does that mean? How can AI and ML help improve customer experiences today as well as further down the road, and what is the road map to getting there? How do these technologies inform advertisers about how to leverage data in new ways? How is it advancing programmatic advertising, in particular?