Loop by loop, the technology creates unique shareable drives. By recording these drives, customers are able to unlock three months of Amazon Music Unlimited at no added cost—with unlimited access to millions of podcast episodes and more than 75 million songs, ad-free, in the highest-quality streaming audio.
Read More"We were inspired by the origins of the music box and added the visual spectacle of WebAR plus interactive music for a truly sensory experience."
Read More“This innovative, virtual introduction to our all-new Taos gives potential buyers a unique, music-driven way to experience another moment of joy from this SUV.”
Read MoreUtilizing Snapchat’s AR technology to extend a regional spot that airs during the Super Bowl to a national audience is a unique way to cut through the conversation.
Read MoreOur solution allows these specialists to not only earn funds, but also grow a new proficiency in livestreaming that can carry beyond the pandemic.
Read MoreCOVID-19 created an interesting and dramatic shift in consumer behavior that we believe will endure beyond the pandemic: live streams became the normal way to take a fitness class, learn a new recipe, and tune into concerts.
Read MoreOne project that is perfect both for its creative excellence and for what it helps to give back to the world is the Code of Conscience from AKQA Brazil. I wish we’d done it. Technology implemented for good in a simple-to-get idea.
Read MoreWe’re also developing new areas of business born out of this division to evolve beyond service. Six years ago, post production shifted to accommodate a VR workflow and four years ago, data moved from systems thinking to science and learning. It is out of necessity that our industry evolves to meet the spectacle of technology even if it is short-lived.
Read MoreWe have been developing a new division at the cross section of creative technology and innovation called The Garage. From an investment standpoint, it is important to fuel invention and new practices, as it increases our versatility.
Read MoreA conversation about the Miami Bridge Project with Chris Neff, Senior Director of Innovation at The Community, a global creative agency.
Read MoreThe solution put forward by The Community involves computer vision-equipped cameras and predictive AI. The company currently monitors three of the cities busiest drawbridges, using the data gleaned to power predictive analysis algorithms. It’s available now at BridgeForecast.com, where it’s already helping commuters spend less time waiting on ships to pass.
Read MoreThe agency is now trying to expand the app’s coverage to other bridges on the river and develop its capabilities even further. “We aren’t shy about this being the foundation and not the end all be all,” Neff says. “We hope to scale this, add new forms of detection to our predictive model, and replicate this in other cities.”
Read More“Mercedes-Benz represents the best in safety and technology,” said Greg Barnes, President of Mercedes-Benz of Coral Gables. “It’s beyond exciting to be part of something so forward- thinking that will enhance the driving experience and have an immediate positive impact on so many in our community.”
Read More“It starts like an infant, its brain grows, and it becomes a bridge expert,” Neff said. “It has built a library of understanding.”
Read MoreBut for Mr. Neff, mixed reality is where a screenless future will be. Mixed reality combines elements of augmented and virtual realities and merges real and virtual worlds to produce new visualizations and environments, where real world and digital objects interact with each other in real time.
Read More“I would have liked to see more specifics around how algorithmic targeting will work,” given YouTube’s issues with ad placement, says Chris Neff, senior director of innovation at agency The Community.
Read More“The biggest strength of Alexa, of Amazon, is right now the market penetration and their goal of getting Alexa into everything and everywhere,” Neff said.
Read More4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, experts say advertisers and publishers should expect much more.
Read MoreIt’s always nice if your marketing can drive sales, but a sure sign of success is when your message becomes bigger than the brand, said Christopher Neff, senior director of innovation at global creative agency The Community. In a panel titled “Creativity and Causes: Next-Generation Social Responsibility Campaigns,” Neff offered the example of REI’s “Opt Outside” campaign. The tagline is now used well beyond its affiliation with the brand, he said.
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MediaPost invited me to give a presentation on a real use case using AI for the Community. I talked about our Bridge Forecast project which uses machine learning to study the bridges around downtown Miami.
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